Design directing the public


Welcome to the sixth edition of Theoretical Thursdays this summer. For the previous article click here. This week takes a look at the evolution of the design of the London Underground map.  Harry Beck created a new map of the London Underground “tube” station in 1933. He was honored posthumously on the 80th anniversary of the map with … Continue reading

Tate Modern takes a new look at public traffic influence


Welcome to the third edition of Theoretical Thursdays this summer. For the previous article click here. This week takes a look at Britain’s Tate Modern Museum branding.  Wolff Olins’s 1999 concept of the Tate Modern branding was that of “look again, think again,” according to the archive of the agency’s case study. This phrase is signature to the series … Continue reading