Half Moon Orchard Gin sails smoothly
Clear bottles seems like a no-brainer for clear liquids–and even some colored ones.
Designing for clear bottles creates some unique challenges. I think Fahrenheit 212 handled the copy well. Just from this shrunken photo it appears all the type is easily read, except for maybe the bottling and distribution lines. What’s important is the copy underneath the Half Moon Gin next to the bar code. Unless it’s smaller than I think it’s likely very legible.
Explorer Hudson’s ship The Half Moon, from which the company derives its name, makes a nicely illustrated focal point on the bottle. The line quality is crisp and sharp, plus it feels like an etching of old schooners giving the bottle an nod to the time Hudson lived. Then there’s the comparison to those crazy, cool boats in the bottle. Nice work!
See more at Half Moon Orchard Gin – The Dieline.