Why is the art of brand design the unsung hero of the design world?
We live in a culture that is more creative than ever before. The man on the street is probably more hard-wired into an appreciation of creativity and its power to transform than ever before. Fashion, architecture, product design are not just more accessible but promoted and backed by the powers that be – from the media to the government. But what the man on the street (with a focus on the digital) is maybe not realizing – and what we need to be doing more to promote both within and outside of the industry parameters – is the place that brand design should hold in this roll call as an indisputable driving force in actually shaping our culture and society. – Jonathan Ford
He is absolutely right. We are the visual communicators and culture shapers. What do you guys think about what is design? How is it used? How does it influence you?
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