15th Ave brews new identity for coffee conglomerates
Today is February 15 and in honor of that here is the new coffee brand 15th Ave. This Seattle-based group is always pushing the envelope so it was no surprise to me that they hit the reset button as a new generation starts flexing its capital muscles.
In the world of coffee Starbucks reigns king. However, some people are turned off by the sleekness of their corporate style. So what does any good capitalist company do?
They start a new line of products and corresponding venues with a completely different feel. Enter the edgier, indie urban brand 15th Ave Coffee and Tea. It’s grittier than the Starbucks logo we all know and many love, and for that I’m grateful.