Intermark wins Best of Show ADDY award

It was a nice night and a fancy event. Russell Hubbard of The Birmingham News recaps the 54th Birmingham Annual ADDY Awards. Photos by Butch Dill.

The Birmingham Chapter of the American Advertising Federation handed out its top yearly talent awards Thursday night at the 54th annual ADDY gala at The Club, where Intermark Group won the Best of Show citation for its multi-media campaign on carpet durability.

Big Communications President John Montgomery won the 2012 Silver Medal Award for outstanding contributions to the industry, creative excellence and notable stewardship of social responsibilities. Creative professionals from Lewis Communications took home three of the five talent awards for individual achievement. Talent from Cayenne Creative took the other two.

Intermark won for its campaign on behalf of Georgia-based Mowhawk Flooring. The hook was durability, and the campaign placed Mohawk SmartStrand carpet in animal enclosures at the Dallas Zoo. In the end, the carpet was cleaned and restored to original condition. The “Mohawk Zoo Challenge” campaign reached about 160 million people via social networks, a media tour and a 24-hour Web cam. Mohawk says it sold more than 50 million yards of SmartStrand carpet during the blitz, leading to a six-month order backlog.

Overall, dozens of awards in myriad categories were bestowed during a gala event at The Club that was presented by The Birmingham News. The ADDYs are always an annual climax for Birmingham’s creative industry, drawing hundreds of people this year for a reception, dinner and the award ceremony.

The top winners Thursday night were:

Best of Show, student category: Jin Lee Chung, the University of Alabama at Birmingham.

Creative Director of the Year: Marion English Powers, Cayenne Creative.

Interactive Creator of the Year: Stephen Curry, Lewis Communications.

Copywriter of the Year: Stephen Curry, Lewis Communications.

Designer/Art Director of the Year: Dana Kaita, Cayenne Creative.

Photographer of the Year: Jeff Williams, Lewis Communications.

story from The Birmingham News


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  1. […] Posted by amARTS&MEDIA on May 17, 2012 · Leave a Comment  Alabama university students take the floor this afternoon at Vulcan Park. A University of Alabama creative team will make their national presentation. University of Alabama at Birmingham students will be presented with scholarships for their respective wins during the 2012 ADDY Award Show. […]

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