‘Owl’ see you later
This Friday Fun edition features my favorite paper company French. The French Paper company has by far some of the coolest self promotional products in graphic design, but often it it what people make out of their wares that is the real riot.
At first glance this poster is nicely illustrated tribute to summer. Birds hang lazily on the braches or flutter in a breeze. The bright green maple leaves are enriched by the subtle green tint of the paper. Put the paper in the dark and a whole new image emerges. A stalking owl sits in the loftier branches light by moonlight.
The poster is so simple, and so clean it pushes the dual images off the page. Niether competes with the other, and flipping the lightswitch off gives the viewer the pivotal ‘ah ha!’ moment.
Have a great weekend and hope to see you at Sidewalk!