Its 7 ELEVEN, 2011


The time is now 11 a.m. CST on July 11, 2011, and I can’t think of a better post idea than to pay homage to a campaign I saw recently in design magazine. Take a look on this trio of creative ads depicting one of the few fuel companies that hasn’t had a disaster recently. It I bet it was a real pain to set up these shots, too, but it was well worth the reward.

Generally the term gas station doesn’t call to mind good tasting food or good design, but Felipe Mollica changes the perception. I can’t tell you how many times I’ve been told “Don’t make the logo out of something else. The logo should be the consistent.” These ads blow that concept away because the materials used to create the image look as fresh as the idea of breaking the principle I just mentioned. I highly doubt the any of the rundown stations around here have such great grub, but that’s not my point, even if it might have been Mollica’s intention. We’re a visual culture. The images will resonate.

It’s a simple concept and yet speaks volumes.

7-ELEVEN – Felipe L. Mollica is an Art Director – Portfolio.

Advertisements
Comments
One Response to “Its 7 ELEVEN, 2011”
Trackbacks
Check out what others are saying...
  1. […] a used egg tray can be art. It is most certainly much like last week’s 7 Eleven ads these take advantage of using one thing to create both type and imagery, but I think this […]



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: