Its 7 ELEVEN, 2011
The time is now 11 a.m. CST on July 11, 2011, and I can’t think of a better post idea than to pay homage to a campaign I saw recently in design magazine. Take a look on this trio of creative ads depicting one of the few fuel companies that hasn’t had a disaster recently. It I bet it was a real pain to set up these shots, too, but it was well worth the reward.
Generally the term gas station doesn’t call to mind good tasting food or good design, but Felipe Mollica changes the perception. I can’t tell you how many times I’ve been told “Don’t make the logo out of something else. The logo should be the consistent.” These ads blow that concept away because the materials used to create the image look as fresh as the idea of breaking the principle I just mentioned. I highly doubt the any of the rundown stations around here have such great grub, but that’s not my point, even if it might have been Mollica’s intention. We’re a visual culture. The images will resonate.
It’s a simple concept and yet speaks volumes.