Designing Obama

Just in time for Independence Day Arts & Media gives a Hail to the Chief.

Whether you voted him into office or not, you can’t argue that President Obama’s team was as much a branding campaign as it was a presidential one, and seeing as how he won I’d say it was a marketing success.

Now they’ve released a commerative book and iPad application which took home the other Best of Offset category win during the recent For Print Only design awards.

It’s interesting to flip through the book, which is available for viewing online, and see the thought process behind the game. This is the kind of stuff I really like seeing-getting into another designer’s head and watching pieces fall into place.

via Designing Obama.


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