SD Coffee Cup

Get a Monday morning jolt! I realize that I may be an endangered species by not liking coffee, but this is pretty awesome packaging.

The rich brown is an excellent idea since it mimics the color of the coffee. I think it is great idea that the designer/design team used something lowbrow like cardboard for the packaging. It’s like they’re saying ‘Yeah we do good work, but we don’t think too seriously,’ like others in the field.

The completed set carries the brown well. Simple. Classic. Clean. Success. Is that a Starbucks Via packet I see? I would probably forget to stick my cup in the dishwasher though.

Survival Item #9: Coffee Cup – – Package Design Blog.

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