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Content Strategy: Optimizing Your Efforts for Success
Posted by amARTS&MEDIA on June 6, 2011 · 2 Comments
Smashing Magazine’s Allie Gray offers advice on building a savvy web brand. Content strategy is a beast with many heads, names and trajectories. To approach it is to be sucked in full force. Even so, as crucial as content strategy is, conveying its gravity to a big audience, or to key administrators, is often hard. … Read more
Filed under identity and branding, reporting and commentary, web · Tagged with business, content, marketing, optimization, smashing magazine, strategy