Why is the art of brand design the unsung hero of the design world? We live in a culture that is more creative than ever before. The man on the street is probably more hard-wired into an appreciation of creativity and its power to transform than ever before. Fashion, architecture, product design are not just … Read more
It’s an election year here in America and there’s an elephant in the room. That doesn’t include the clumsy Republican elephant icon. The prices on food continues to rise despite the high unemployment rate. In the meantime the Oxfam America kicked off this new nonpartisan campaign.
It’s been almost a year since Starbucks unveiled its new sophisticated logo. For a company that is synonymies with corporate branding and marketing it always seemed strange to me to not have it be a sleek corporate style which is night and day different from the 15th Ave from yesterday. The New Starbucks Logo – The … Read more
Today’s installment of Friday fun features a short animated film commentating on how saturated our daily life is by brands and their iconography. It’s quite funny, but you probably wouldn’t want to turn the volume up too high at the office. via Logorama on Vimeo.
Just in time for Independence Day Arts & Media gives a Hail to the Chief. Whether you voted him into office or not, you can’t argue that President Obama’s team was as much a branding campaign as it was a presidential one, and seeing as how he won I’d say it was a marketing success. … Read more